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- ✨Blueprint to Financial Freedom Starts NOW
✨Blueprint to Financial Freedom Starts NOW
Your Mid-Year Money Makeover Starts Now

Bring rich is having money. Being wealthy is having time.
~Margaret Bonnano
The Secret Weapon for HR
The best HR advice comes from people who’ve been in the trenches.
That’s what this newsletter delivers.
I Hate it Here is your insider’s guide to surviving and thriving in HR, from someone who’s been there. It’s not about theory or buzzwords — it’s about practical, real-world advice for navigating everything from tricky managers to messy policies.
Every newsletter is written by Hebba Youssef — a Chief People Officer who’s seen it all and is here to share what actually works (and what doesn’t). We’re talking real talk, real strategies, and real support — all with a side of humor to keep you sane.
Because HR shouldn’t feel like a thankless job. And you shouldn’t feel alone in it.
Hey Financial Freedom Fighter! 💫
Happy July, gorgeous! Can you believe we're already halfway through 2025? Time to turn up the heat on your wealth-building game because summer success is calling your name. Pour yourself something refreshing and let's dive into your blueprint for financial freedom - the kind that lets you live luxuriously while building generational wealth.
This week, we're getting real about what it takes to build lasting financial freedom. Not the kind that requires you to sacrifice your soul or your Sunday brunches, but the kind that amplifies who you already are while securing your future. Ready to become the woman who makes money moves with confidence and grace? Then dive in and take action!
With love and luxury, The Project Rich Bitch Team 💋
PROSPERITY PULSE Founder Weekly Thoughts from Dana
Hey beautiful souls!
I've been reflecting on what financial freedom really means, and here's what I've discovered: it's not about the number in your bank account - it's about the peace in your heart knowing you can handle whatever life throws your way.
This week, I made a financial move that scared me (hello REITs!), and I want to share the messy, beautiful truth about it. I spent three weeks analyzing numbers, second-guessing myself, and asking "What if I'm making a mistake?" Sound familiar?
Here's what I realized: the difference between wealthy women and everyone else isn't that we don't feel fear - it's that we feel the fear and make the move anyway. We do our research, we calculate the risks, and then we trust ourselves enough to act.
My recent investment is teaching me that I'm capable of bigger moves than I thought. Each investment isn't just building my portfolio - it's building my confidence as a woman who makes bold financial decisions.
Your financial freedom blueprint isn't just about strategies and investments - it's about becoming the woman who makes bold moves while staying true to her values. It's about proving to yourself, over and over, that you can handle more than you think you can.
I'm sharing this because I want you to know that even those of us teaching wealth-building still feel the butterflies. The goal isn't to eliminate fear - it's to dance with it. To let it inform your decisions without letting it control them.
What bold move is calling your name this week? What would you do if you knew you couldn't fail? More importantly, what would you do if you knew that even if you stumbled, you'd figure it out?
That's the real wealth, darling - not just the money, but the unshakeable knowing that you can create abundance no matter what.
With abundance and authenticity, Dana 💕
P.S. - That scared feeling before making a big financial move? I'm learning to see it as excitement in disguise. Try it this week and let me know what shifts for you.
We recently discovered Financially Lit Academy, and their approach to financial education is chef's kiss - practical, accessible, and designed for women who are serious about their money. No fluff, just real strategies you can actually implement.
Sometimes the universe puts exactly what you need right in front of you. If you've been feeling called to level up your financial literacy game, explore their courses here.
Trust me, knowledge is the ultimate luxury investment.
ABUNDANCE ACADEMEY

WEEKLY WISDOM "Wealth consciousness isn't about having money - it's about knowing you're worthy of abundance in every form."
WEALTH CONSCIOUSNESS PRACTICES Let's talk about the elephant in the room - most of us weren't raised to think like wealthy women. We were taught to be grateful for what we have (beautiful), but not necessarily to expect more (problematic). This week, we're rewiring those deep-seated beliefs with practices that actually work.
The Abundance Mirror Method: Every morning, look yourself in the eye and say "I am worthy of wealth, wellness, and joy." But here's the twist - notice what comes up. Does your inner critic start chattering? That's gold, honey. Those are the beliefs we're transforming. When resistance shows up, breathe through it and repeat the affirmation with even more conviction.
Gratitude + Goals Combo: Write 3 things you're grateful for financially (even if it's just having $5 in your account), then 3 wealth goals. This isn't toxic positivity - it's strategic rewiring. Your brain needs to see abundance as normal, not exceptional. Start small: "I'm grateful for my steady paycheck" paired with "I will increase my income by 10% this quarter."
Rich Woman Visualization: Spend 5 minutes daily visualizing your financially free life. But get specific - what does she wear? How does she move through her day? What does her morning routine look like? Where does she live? How does she feel when she checks her bank account? The more detailed, the more your subconscious believes it's possible.
Energy Audit Practice: Throughout the day, notice your energy around money conversations, bills, or financial decisions. Are you contracting or expanding? Wealthy women expand in the presence of money talk - they get excited, not anxious. Practice shifting from "I can't afford it" to "How can I afford it?"
POWER PRACTICE Create your "Wealth Identity Statement" - a one-sentence declaration of who you are as a wealthy woman. This isn't about fake-it-till-you-make-it energy. This is about claiming your future self now. Mine? "I am a woman who creates abundance effortlessly while living authentically."
Try these frameworks:
"I am a woman who..."
"Money flows to me because..."
"I create wealth by..."
Write it, say it daily, and watch how your decisions start aligning with this identity.
MINDSET SHIFT OF THE WEEK Replace "I'm bad with money" with "I'm learning to be excellent with money." You're not broken - you're just undertrained. And that's fixable.
WEEKLY CHALLENGE Calculate your "Freedom Number" - the amount you need invested to live off passive income. Here's how: Take your annual expenses and multiply by 25 (the 4% rule). If you spend $60,000/year, your freedom number is $1.5 million. Scary? Maybe. Empowering? Absolutely.
But here's the plot twist - also calculate your "Flexibility Number" - the amount that would give you 6 months of freedom to make a career change, start a business, or take a sabbatical. This number is much more achievable and equally life-changing.
Knowledge is the first step to freedom, and every wealthy woman knows her numbers.
MONEY MOVES

Ready to make your money work as hard as you do? Real estate isn't just for the boys' club anymore - it's time for us ambitious queens to claim our space in the property game. But let's be real - jumping into real estate can feel overwhelming when you're scrolling through Instagram seeing 25-year-olds with property empires. Here's the truth: everyone starts somewhere, and your somewhere is perfect.
The Real Estate Reality Check Before we dive into strategies, let's address the myths. You don't need perfect credit, a massive down payment, or a real estate license to start building wealth through property. You need education, strategy, and the courage to take calculated risks.
Three Real Estate Moves for Beginners:
House Hacking Hero: Buy a duplex, live in one side, rent the other. Your tenant pays your mortgage while you build equity. This strategy lets you get into real estate with as little as 3-5% down (thanks, FHA loans!). The numbers: If your mortgage is $2,000 and you rent the other side for $1,200, you're only paying $800 to live while building equity. In expensive markets, this could mean living for free or even cash flowing.
REIT Queen Strategy: Not ready for physical property? Real Estate Investment Trusts let you invest in real estate with stock-like ease. Start with $100/month in a diversified REIT fund. The beauty? Professional management, diversification across property types, and liquidity. Popular options include Vanguard Real Estate ETF (VNQ) or Realty Income Corporation (O) for monthly dividends. Need somewhere to start? Earn $25 in shares when you enroll with Fundrise. Learn More.
The Airbnb Advantage: Turn that spare room or vacation property into passive income. But here's what most people don't tell you - success requires treating it like a business. Research your local regulations, calculate all costs (cleaning, supplies, management), and create systems. One weekend rental can cover your mortgage payment, but consistency comes from excellent hospitality and smart pricing.
Advanced Strategy - The BRRRR Method: Buy, Rehab, Rent, Refinance, Repeat. This is for when you're ready to scale. Buy a property below market value, improve it, rent it out, refinance based on the new value, and use that cash to buy the next property. It's how real estate investors build portfolios quickly.
WEALTH TIP: Before diving in, get pre-approved for financing. Knowledge is power, and knowing your buying power puts you in the driver's seat of negotiations. Also, understand your local market - what rents for how much, what neighborhoods are appreciating, and what the rental demand looks like.
ACTION STEPS FOR THIS WEEK:
Research three properties in your area or explore REITs through your investment app
Calculate your debt-to-income ratio to understand your borrowing capacity
Drive through neighborhoods you're considering - get a feel for the area
Connect with a real estate agent who works with investors (not just homebuyers)
REAL TALK: Real estate isn't passive income initially - it's active income that becomes passive as you build systems and experience. But it's one of the most reliable wealth-building vehicles for a reason.
LUXE LIFE

True luxury isn't about spending the most - it's about spending intentionally on what elevates your life and wealth. Let's talk about luxury that actually makes you richer, not poorer.
The Luxury Paradox We've been sold a lie that luxury means expensive. Real luxury is having choices. It's being able to say yes to what matters and no to what doesn't. It's investing in things that appreciate - whether that's in value, in your skills, or in your well-being.
Smart Luxury Investments:
Quality Over Quantity Wardrobe: One $300 blazer that lasts 5 years beats five $60 blazers that fall apart. But here's the strategy - calculate cost per wear. That $300 blazer worn twice a month for 5 years? That's $2.50 per wear. The cheap blazer that falls apart after 6 months? $10 per wear. Luxury math, ladies.
From hand-embellished crystal gowns that capture light like liquid gold to silk caftans that tell stories of wanderlust and heritage, IEF creates pieces for women who understand that true luxury lies in authenticity. London-based designer Ivy Ekong creates couture pieces are redefining what it means to dress with intention and cultural pride.
Home Office Sanctuary: Your environment affects your income. Invest in ergonomic furniture, beautiful lighting, and organization systems. When your space feels luxurious, you show up differently. That $500 desk chair might seem expensive until you realize it prevents back pain and increases your productivity by 20%.
Experiences Over Things: That cooking class, business retreat, or mastermind program? That's luxury that pays dividends in skills and connections. A $2,000 business conference might lead to a $20,000 opportunity. A $500 course might teach you skills worth $50,000 in increased earning potential.
Technology That Pays: High-quality tech isn't just luxury - it's investment. A reliable laptop, good camera for content creation, or productivity software can directly impact your income. The key is buying for function, not just form.
Health as Luxury: Premium gym memberships, organic food, quality supplements, regular massages - these aren't indulgences, they're investments in your most valuable asset: you. A healthy, energized woman makes better decisions and has more capacity for wealth-building activities.
And just like we invest in our bodies, we should invest in pieces that move with our lifestyle. We've been obsessing over brands that understand this intersection of wellness and wealth-building - like Actively Black, whose vintage wash hoodies transition effortlessly from my morning workout to afternoon strategy sessions. Their pieces remind us that when we support Black-owned businesses, we're not just building our wardrobes; we're building generational wealth within our community.
The best part? Every purchase becomes a statement - that you value quality, support purpose-driven brands, and understand that looking good while doing good isn't just a vibe, it's a lifestyle choice that aligns with your values.
Because when you're building your rich life, every decision - from the supplements you take to the clothes you wear - should reflect the woman you're becoming.
LUXE LIFE HACK: Create a "Luxury Fund" - save $50/week for intentional splurges. When you buy with purpose, every purchase feels abundant. But here's the twist - for every luxury purchase, invest the same amount. Want that $200 handbag? Great! Also invest $200 in your portfolio. This way, your luxury spending actually builds wealth.
THE LUXURY AUDIT Look at your last three months of "luxury" spending. Ask yourself:
Did this purchase make me feel more confident?
Does this item/experience align with my goals?
Will this matter to me in 5 years?
Did this purchase teach me something or connect me with valuable people?
SUSTAINABLE LUXURY PRACTICES:
Buy classic pieces that won't go out of style
Invest in experiences that create lasting memories and connections
Choose quality over quantity in everything
Rent or borrow for one-time occasions
Shop your closet before shopping the stores
Remember, true luxury is having the financial freedom to choose. Every smart luxury decision today is an investment in that freedom tomorrow.
How's this week's newsletter serving your rich bitch journey? |
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